ANALYSIS OF QUALITY CONSUMER SATISFACTION LEVEL SERVICE AND FOOD QUALITY IN FOOD UPDATE RESTAURANT TARAKAN CITY

Zulhafandi Zulhafandi, Reski Amalia, Agang M.W, Sulastri Sulastri, Wella Aulia

Abstract


The demands of consumer needs for good quality service and high food, demand producers and marketers compete to provide more value. There are two considerations that become a measure of consumers to feel satisfied, namely Service Quality and Food Quality. Satisfying consumers is one of the company's goals towards profitability. These companies have the same desire in providing the best to their consumers with excellence in both service and food. The population in this study is consumers who have and are currently buying at Food Update Restaurants. The sampling method used in this study was Purposive sampling with 100 respondents. The analysis methods used in this study consist of Validity  Test and Reliability Test. To find out about  the Consumer Satisfaction Level of Tarakan City Food Update  Restaurant, Likert scale measurement is used and the method used is Customer  Satisfaction Index (Consumer Satisfaction Index). The result of this study is that Service Quality obtained an average score of 832, a percentage of 83% and the interpretation is Strongly Agree (SS). Meanwhile, Food Quality obtained an average score of 847, a percentage of 85% and the interpretation is Strongly Agree (SS). Recapitulation of the total score of Consumer Satisfaction Level on Service Quality and Food Quality in Food Update  Restaurants obtained a score of 9241 with a percentage of 84.01% and the interpretation is Strongly Agree (SS). This means that consumers who have eaten at  Food Update  Restaurants are satisfied with the Quality of Service and the Quality of Food offered.

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DOI: https://doi.org/10.35334/iciksa.v0i0.191

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Jurnal J-Pen Borneo:Jurnal Ilmu Pertanian

Faculty of Agriculture, University Of Borneo Tarakan

Tarakan city, North Borneo Province, Indonesia